"Chats" refer to moderated question/answer sessions between an expert on a particular topic and any number of parties interested in the subject. Chats are conducted online at a set date and time. Attendees can submit questions privately via email in advance of the chat, or while the chat is live.
Moderators — for example, a technical or subject expert — review the questions and choose which will be answered. As questions are answered, they appear online in sequential fashion. We foresee chat session topics ranging from the broad to the specific. In some cases, the topic will be the driver, such as discussions of market or packaging trends, for example. In other cases, the presenter will be the attraction, because of their "name" and reputation in the industry.
Each chat session has a specific time length, after which a transcript is made available for on-demand viewing. The transcripts are searchable.
Most sessions will last for 60 to 120 minutes. Questions will be accepted before or during the chat.